OVER the course of a year, Alex Feintuch, a 20-year-old sophomore at the University of South Carolina, spent more than $1,000 on fitness supplements.
Mr. Feintuch wanted to add size and definition to his muscles, and to “see results as quickly as possible.” He did research and tried dozens of products, with mixed results.
“Of the products that I have bought, I’ve found many that work well,” he said. “But some don’t and were a waste of money.”
The fitness supplements industry is primarily aimed at young men like Mr. Feintuch. Bodybuilding-related products — powders and pills with names like Muscle Milk, Amplified Mass XXX and N.O.-Xplode — represented a $2.7 billion industry in 2008, but one whose benefits are in serious dispute.
The products are a subset of the more-familiar category of nutritional supplements, which includes mainstream items like vitamin-infused waters and energy bars. That market represented $25 billion in revenue in 2008, according to Nutrition Business Journal, a trade publication.
Want to read more about fitness supplements, click the link…